Smoke and fire
That's not to say there isn't smoke surrounding this potential fire. Apple Intelligence… Don't be an iPhone-only animalIt will be available across the company's entire ecosystem: iPhones, iPads and Macs. That means the system needs to be tested extensively across all of these products, including compliance analysis (above).
We know that Apple will likely have news to share about Macs and iPads this fall, as that's when the company typically refreshes its hardware. Those updates will likely include the introduction of new Apple Silicon processors, and it's almost a certainty that it will lean heavily on its core messages around privacy, edge AI, secure AI, energy, and hardware integration when new hardware is introduced.
Happy Thanksgiving Day
Bringing forward those launches with the introduction of new AI features into their operating systems will only increase the attention around the launch of new hardware. That attention should translate into sales, particularly as we approach the shopping season in the US and computer users consider the possibility of new products. personal and economic consequences from the recent Microsoft/Crowdstrike failure. Against this backdrop, there has never been a better time to introduce the world’s most advanced and best-designed hardware, equipped with the world’s most secure and privacy-respecting form of artificial intelligence service: Apple Intelligence.
